Omaha Hair Salon
Building a brand people trust and recognize
Freelance social · Strategy, content, community + paid
Social strategy and management for two connected brands: Brittany’s personal brand and her Omaha salon’s brand.
In the past year:2.5 M Views • 57k+ Likes • +29% Follower Growth
The Goal
Brittany already had a personality people responded to, but we wanted to turn that into a brand people would recognize and keep up with. Pin It Up Buttercup gave us room to build around her as a whole person – stylist, salon owner, mom, trendsetter, and someone who is genuinely funny online – while Lou Lou needed to establish the salon as its own recognizable business.
The two accounts needed to feel connected without becoming copies of each other, with that attention eventually supporting bookings, booth interest and the salon as a whole.
What I Do
I manage the strategy and day-to-day social presence across both accounts. Brittany shoots most of the photos and Reels, while I build the system around what she captures and make sure both brands stay active, consistent and recognizably hers.
Monthly content strategy and calendars
Content ideas and creative direction
Copywriting and scheduling
Community management, including comments and DMs
Paid social campaigns
Cross-posting and coordination between both brands
Performance reporting and ongoing adjustments
Why It Works
People get to know Brittany through Pin It Up, where there is enough personality and variety to give them a reason to follow even when they aren’t looking for a haircut. Lou Lou gives that recognition somewhere to go, showing the work, space, products, stylists and personality of the salon itself.
Because Brittany stays visible across both, Lou Lou has a face behind it, while its more focused content gives the business an identity beyond Brittany alone. That relationship has helped turn social attention into measurable growth and bookings without losing the personality that made people pay attention in the first place.
